PVP Claims & Key Requirements

USDA’s Process Verified Program is a user-fee funded, audit-based, third-party verification service designed to provide agricultural suppliers with labeling and marketing tools that assure customers of the consistent quality of the products or services they purchase. In 2017, Irish beef received certification for eight key claims.

More than 80% Grass Diet

Grazed and preserved grass—e.g., hay and silage—account for 80–95%, on average, of the Irish beef cattle diet.

Irish beef cattle enjoy more than 245 days per year grazing outdoors in our naturally nutritious pastures.

Pasture-Raised up to
8 Months Each Year

Origin Green Sustainability Program

Auditors use smart handheld technology to collect data on everything from traceability to daily live weight gain, fertilizer use and more. While the Carbon Navigator tool is used to measure and improve carbon efficiencies.

The farming family unit forms an essential part of the Irish beef culture. Over 120,000 small- to medium-sized family farms are central to maintaining the traditional Irish rural landscape and society.

Raised on Family Farms

Responsible Antibiotic Use

Antibiotic use is strictly regulated and only allowed when prescribed by a veterinarian for the treatment of sick or injured animals. They are never use as a growth hormone.

All animals are fully traceable from birth to processing via a double-tag and passport identification system that includes a real-time database featuring a profile of every animal in every herd.

Farm-to-Fork Traceability

Quality Assured Farms
and Processing Systems

Farms and processing facilities are independently audited and certified for the Bord Bia Sustainable Beef and Lamb Assurance Program. Requirements include food safety, traceability, environmental protection, stockmanship and animal welfare.