Ivor and Joe Deverell

Geashill, Tullamore, Co. Offaly

Offaly is a midlands county and part of Ireland’s great central pasture belt. It is here that uncle and nephew Joe and Ivor Deverell jointly farm 520 acres in Geashill, near Tullamore. Of the 520 acres, 420 acres are under grass with a further 100 acres under tillage. The Deverells also operate a farm shop in Tullamore, which sells some of the farm’s Hereford beef, among other products, to a very loyal and discerning local audience.

Between them, the two men run a herd of 110 Hereford cows, which is split between commercial animals and pedigree registered cows. They are bred to the four pedigree Hereford bulls on the farm. The Deverells carry on a proud family tradition in their daily work. Ivor’s father was the founding member of the Irish Hereford Prime Beef Producer Group while the majority of the cows on the farm today can be traced back to two pedigree Hereford cows his grandparents received as a wedding gift more than 70 years ago!